Behind the Scenes Site Management

Managing and maintaining a blog is more than just creating witty sayings and carrying on pithy dialogues. It includes securing updates and backups, and checking on security, optimization and customer development. If you are not tech savvy, it can be a challenge, and even if you are so inclined, it is time consuming and can get tedious if you are running several websites. With the number of companies offering web maintenance programs over the past few years growing by leaps and bounds over the past few years, it can get difficult finding one to suit your needs. Depending on your time and how much you have set aside to maintain your site, choosing a maintenance program will be beneficial to your growth and internet presence.

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Your Target Audience

A big part of running a successful blog is the strategy you chose to bring it to the forefront of all the other blogs out there. This strategy should be one that goes beyond picking a topic that you want to chat about that day. It should be composed in such a way that it targets and understands it audience. But who is your audience?

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zoingly! and WordPress

Created in 2003, WordPress is a free and open-source content management system based on PHP and MySQL. WordPress began with a code that enhanced the look of everyday writing and only a handful of users. Since that time, it has grown to be one of the largest self-hosting blogging tools in the world. WordPress is an open source project: software that is developed by and for the user community, meaning enormous opportunities for developers have been created to enable them to share and learn through collaboration. Contributions are not limited to code, and the productivity applications and email software creation is limitless. This also means that the user is able to avail himself of it for anything from a family blog to a Fortune 500 web site.

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Campaign Analysis and Optimization

When selling a product or service on line, today’s marketers need to utilize a value-driven approach toward both the short and the long term online marketing initiatives for their organization. To derive that value approaches should include Site Optimization, Business Process Improvement and Campaign Analysis and Optimization.

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Social Sharing – The Best Way to Get Your Message Across.

Social sharing is the sending of video, photos, web link sites and product recommendations to friends, customers and readers. Can your website do that? Is it able to share social media content and enable users to redistribute their content and information? Social sharing is gaining relevance in the marketing genre. When shared by users, a message or content from your website is deemed by other readers to be actually more credible than something learned via classic advertising methods.

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The Importance of an Email List

One of the most fundamental factors that contributes to blog success is a growing subscriber base – the people who consistently read and share your content with their readers and networks. Unfortunately, it is much too common to find that as a writer, you can so easily get caught up in the day to day process of turning out quality material that you actually forget your readers.The value of loyal members of your readership is uncalculatable. The more subscribers to your blog or website, the wider you can expand your entrance funnel. Zoingly! will help you in this quest by getting your site more email subscribers with optimized forms and auto-responders.

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Tools of the Trade

Having the right tools for a job is important to the success of every endeavor. With that in mind, it is time to collect the ones you will need to become a successful blog writer.

Believe it or not, one of the most important tools is one of the most basic – books. Yes, books on punctuation, grammar, a dictionary and one or maybe even two on phrases and idioms. Gadgets and widgets: pieces of reusable coding that can be plugged into your website, are also essential. As essential as hands on tools can be, a new blogger is nothing without authoritative writing.

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Starting a Blog

So you have decided to start a blog. You have pictures, commentary and valuable insights to share. But exactly how does one go about doing it and doing it successfully? Just about every post you can imagine has been written before. Every product out there is so similar that a quick search will show hundreds of posts. The trick is to find out how to make yours rise head and shoulders above the rest.

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