Your Target Audience

A big part of running a successful blog is the strategy you chose to bring it to the forefront of all the other blogs out there. This strategy should be one that goes beyond picking a topic that you want to chat about that day. It should be composed in such a way that it targets and understands it audience. But who is your audience?

When a blogger sits down to begin his piece, or create the blog, he must define his audience. The written word has the power to draw readers if you use them to reach out as though that audience was standing by waiting for you. While every visitor to your blog may not be who you were looking for initially, it is wisest to write as though you are including those who are not as familiar with your work. You may pick up some readers who are not familiar with your voice, they may even feel at odds with your style, but even conflict will draw in readers who want to see what all of the fuss is about. Remember however, not every reader who happens upon your blog may be as well versed in your product or your ideas, so do write with them in mind, as it will make every reader feel as though they belong to the demographic you are trying to reach. Instead of clicking to a different site, they will feel included in your niche because you have taken the time to make them feel as though they are part of your community.

What exactly is your niche community though? A focused niche for your content is what will define your target audience. Many readers will happen upon you through word of mouth or through SEO. In most cases, the search for specific content is what attracted them to your blog in the first place. There are several elements that make up SEO, or search engine optimization. How do you, as the writer, create the right words that a web user will ultimately plug into a search engine like Google and within seconds arrive at your site? How do you as the writer come up with and maintain a list of search specific words?

The human brain is mostly filled with ideas trying to come to fruition. Sometimes great ones emerge, and sometimes even better ones are lost. Mind mapping, a trick taught in grade school, is a process which will force you to retain and then visualize your thoughts. A mind map, no matter the style, will allow you to start with a main theme or topic written and then circled in the center of the page. From there arms are extended outward with additional circles that will expand on the central idea. It is a much tidier way of visualizing your ideas than a stack of sticky notes and scribbled bits of paper. Color code it if an eye appealing page makes you work better.

By starting with that central idea or word in the middle of the page, a writer then draws out an arm or branch that might list various uses for that keyword. For example, if your central word is mind map, the next branch might say useful for studying for exam. The next branch would perhaps say how to use a mind map, and then each successive branch will continue on theme, breaking up the process into specific parts. This process does not take the place of any keyword research however, you must still do the work of finding the difficulty, relevance and monthly search volumes associated with your piece. The mind map will however, help with the initial creative search for those ideas.

Zoingly! will help with your website optimization. When you request an SEO audit from them, you will receive a detailed report on how to optimize your website. While you are busy creating new ideas to reach your target audience, Zoingly! will be behind the scenes adding new sections to your page and building better and more exciting landing pages, leaving you to continue with your creative output, while making sure your website never stutters with regular backups. Contact Zoingly! today to see how they can help you with your creative process.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *